Approached

The Program

4,000 AUD

Run it with me, plus a community

Everything in The Playbook plus a weekly 1-hour video call with me and async chat with senior peers running the work alongside you. Continuous onboarding so you start when you need help, not when the next cohort opens.

For Head of and Director level professionals who want momentum and expert eyes on their work.

Join The Program → 4,000 AUD

Continuous onboarding. Start the week you join.

Why 4,000 AUD?

Because The Program includes a weekly 1-hour video call with me across 12 weeks. That's 12 hours of eyes that have reviewed 8,000+ profiles on your work, plus async chat with senior peers, plus everything in The Playbook. The Playbook is 1,000 AUD on its own; the video calls and the community account for the rest.

You might be here because

You've done The Positioning Report and The Positioning Call, you know what needs to change, and you want momentum without the Advisory price point.
You're disciplined enough to do the work yourself, but you want expert eyes on it every week and a community of senior peers running the same work alongside you.
You've tried doing positioning work alone before and lost momentum after two weeks. The weekly calls and the community structure stop that this time.
You want a community of senior peers to ask the questions you can't ask in your current network without setting off alarms.

If any of that sounds familiar, you're in the right place.

What's included

Everything in The Playbook. Six core modules walking through the four moves. The LinkedIn Rebuild Pack. The Resume Rebuild Worksheet. The 20/80 Target Organisation Tracker. The Outreach Script Library. The Weekly Momentum Tracker. 1,000 AUD on its own.

Weekly 1-hour video call with me. Group format. Expert eyes on your work each week, catching the things you can't see. Recordings available within 24 hours if you can't make a session.

Async chat with senior peers in the Approached community. A community of senior leaders running the same work, so you're not doing this alone. Live around the clock.

Direct feedback on your positioning, LinkedIn rewrite, and outreach drafts. Your voice protected, your level read correctly.

The 30-Day Conversation Guarantee. Do the work. If you don't have at least 10 senior conversations underway with target decision-makers by Day 30, you've earned a 30-minute audit call with me at no cost.

Continuous onboarding. You start the week you join, not when the next cohort opens.

How it works

Week 1. Onboarding. You get instant access to The Playbook, the templates, and the 30-day plan. You meet me on the next weekly video call and meet the community in the async chat.

Weeks 1 to 4. The 30-day sprint. You run the four moves (Position, Signal, Target, Relationships) at five focused hours a week. I'm on the weekly call to give you expert eyes on each move as you make it. The community keeps you accountable in between.

Day 30. The Conversation Guarantee kicks in. If 10 senior conversations aren't underway with target decision-makers, you've earned a 30-minute audit call with me at no cost. Not a refund. More support.

Weeks 5 to 12. Momentum phase. The Window opens. Conversations turn into meetings. The community helps you prep, debrief, and adjust. The weekly call keeps you on track.

Beyond 12 weeks. Community access continues. The Playbook stays yours.

The proof

"Wow, your new profile looks amazing." "Noticed your LinkedIn profile, the update looks fantastic."

24 hours after his new profile went live he had connections reaching out unprompted.

Clifford H. Operations Transformation Director, Melbourne.

"Cheraine took the time to truly understand my career journey, strengths, and future goals and translated that into a resume and LinkedIn profile that genuinely reflects who I am. Despite a competitive market I had multiple offers and landed a Director role."

Preeti R, MAHRI. Head of Operations, Brisbane. Multiple offers. Landed Director role.

"I was quite precious about my profile and resume. I didn't think there was anything wrong with it. Within a week of Cheraine's version going out I had two interviews. One converted to an offer. Just over two months later I started a new role."

Annie G, FCIPD MBA. HR Director, London. Multiple interviews 1 week later. Landed dream job.

"I spent three months applying, trying AI platforms and other resume writers, and got nowhere. Within 24 hours of working with Cheraine I had my first interview. Even after 15 years in a single company, I now look professional and have my strengths highlighted."

Stephen P. IT Professional, Melbourne. Interview 24 hours later. Landed dream job.

All clients above worked with me. The Program teaches the same system in a community format.

Who it's for

You're Head of or Director level in Australian or NZ corporate. You're on 200K-400K+ AUD. You have ten or more years of delivering results at your level. You want momentum and a community of peers running the work alongside you.

This isn't for you if you want me to do the operator work for you (that's The Advisory). It also isn't for you if you'd rather work purely solo with no video calls and no community (that's The Playbook). It isn't for you if you're early-career, a career changer, or based outside Australia or New Zealand.

About me

I'm Cheraine. Former recruiter who built a global recruitment startup. 8,000+ profiles reviewed across 119 countries. MBA (Exec). GradCertCarEd&Dev.

I've sat in the room where the calls get made, where hiring leaders think of three names and call one. I've also been made redundant twice. The 3am thoughts are not abstract to me.

I built Approached because I know what it feels like to have a decade of performance behind you and no idea why the market has gone quiet. And I know exactly what the market needs to see before the calls start coming again.

You can't lose on this

The Approached 30-Day Conversation Guarantee. Do the work. Show up to the 30-day plan. If you don't have at least 10 senior conversations underway with target decision-makers by Day 30, you've earned a 30-minute audit call with me at no cost. Not a refund. More support.

The Founder Promise. Across 8,000+ profiles I've reviewed and a global recruitment startup I built, I have not yet met a Head of or Director level professional in AU or NZ corporate whose signal couldn't be fixed in 30 days. The capability is always there. The signal is the work.

Availability

The Program runs on continuous onboarding. You start the week you join, not when the next cohort opens. The weekly video call runs every week at a set AEST time; recordings cover any session you can't make.

If you're ready to start, the next call is the soonest one after your registration.

Stop Applying. Get Approached.