Stop Applying. Get Approached.

Want to fix your signal?

Most Head of and Director level professionals never learn to job search. They don't need to.

They get headhunted. Tapped on the shoulder. Recommended before roles are advertised. The market reads them clearly and the calls come. Until redundancy, restructure, or a contract ending changes everything.

Suddenly the market that always read them clearly goes quiet. Applications go nowhere. Recruiters view the profile and move on. Roles that should be obvious matches produce silence. And for the first time in a decade, they're sitting with a question they've never had to ask before.

Why is nobody calling?

The answer is almost never capability. It is almost always signal.

Most senior leaders who fix the signal go from silence to interview conversations within two to three weeks.

Why the market goes quiet

Hiring leaders don't read profiles. They scan them. In the first six seconds they're making a fast judgement about three things:

• Is this person at the right level?
• Have they delivered at this scope before?
• Would I stake my reputation on recommending them?

If any of those signals are unclear, you're filtered out before your capability is ever considered.

At Head of and Director level, most hiring decisions begin before a role is advertised. A hiring leader thinks of three names and calls one. That person was already the obvious candidate. Already visible, already credible, already easy to recommend.

Most senior leaders at this level have never had to manufacture that visibility before, because the market always found them.

Fixing the signal is not about bragging or self-promotion. It is about making sure the market can read what you already are.

About me

I'm Cheraine, founder of Approached. Former recruiter who built a global recruitment startup. 8,000+ profiles reviewed across 119 countries. MBA (Exec). GradCertCarEd&Dev.

I've worked in agency and in-house recruitment. I've built shortlists under pressure and sat in the room where the decisions get made, where signal clarity determined who progressed and who didn't.

I also know what it feels like to be on the wrong side of it. I was made redundant from my role in recruitment. Then I closed my own startup and made myself redundant. The 3am thoughts about money, timelines, and what comes next are not abstract to me.

That's why I built Approached. Not because career positioning is a useful service. Because I know exactly what it feels like to have a decade of performance behind you and no idea why the market is not calling. And I know exactly what the market needs to see before it will.

I have a Graduate Certificate in Career Education and Development, an Executive MBA, and degrees in Business and Education. None of that taught me how the decisions actually get made. The 8,000 profiles and the redundancy did.

What changes when the signal is right

"I spent three months applying, trying AI platforms and other resume writers, and got nowhere. Within 24 hours of working with Cheraine I had my first interview. Even after 15 years in a single company, I now look professional and have my strengths highlighted."

Stephen P. IT Professional, Sydney. Interview 24 hours later. Landed dream job.

"Cheraine took the time to truly understand my career journey, strengths, and future goals and translated that into a resume and LinkedIn profile that genuinely reflects who I am. Despite a competitive market I had multiple offers and landed a Director role."

Preeti R, MAHRI. Head of Operations, Melbourne. Multiple offers. Landed Director role.

Who Approached is for

Approached works exclusively with Head of and Director level professionals from Australian or NZ corporate organisations who have never had to job search before and are finding the market cannot read them.

Big 4, Banking, Finance, Consulting, Energy, Tech, Legal, plus adjacent corporate sectors. Most senior leaders I work with are Heads or Directors in HR, Operations, Technology, Policy, or Finance. The pattern is the same.

If you're targeting roles that directly continue your most recent position at the same level in the same sector in the Australian or NZ corporate market, and you're applying without traction, this is built for you.

This isn't for you if you're early-career, mid-career, international, a career changer, or a general jobseeker.

What Approached does

The Approached Method. Four moves. 30 days.

1. POSITION. Decide what you're known for. One sentence specific enough that the right people can repeat it back to you accurately.

2. SIGNAL. Make the position visible. Your LinkedIn rebuilt so it reads your level, scope, and impact in six seconds. Resume rebuilt to match.

3. TARGET. Build the list. 20 organisations. 80 named decision-makers. One-page intelligence on each.

4. RELATIONSHIPS. Peer-level outreach. Real conversations. In-person where you can.

Five focused hours a week, because the four moves are sequential and each builds on the last. 30 days.

Three ways to work the system

The Playbook. 1,000 AUD founding-member pricing. Hand you the IP. You run it solo. Six modules, the templates, the 30-day plan. No video calls. For Head of and Director level professionals who want the IP and have the discipline to run it themselves.

The Program. 4,000 AUD. Run it with me, plus a community. Everything in The Playbook plus a weekly 1-hour video call with me and async chat with senior peers running the same work. For Head of and Director level professionals who want momentum and expert eyes on their work.

The Advisory. 8,000 AUD. Payment plan available. I run it. You show up. I rebuild your positioning, rewrite your LinkedIn and resume, build your target list, draft your outreach in your voice, and prep your conversations. You show up to the conversations as yourself. For Head of and Director level professionals who want the outcome without the operator work.

Most clients move from silence to interview conversations within two to three weeks.

You can't lose on this

The Approached 30-Day Conversation Guarantee. Do the work. Show up to the 30-day plan. If you don't have at least 10 senior conversations underway with target decision-makers by Day 30, you've earned a 30-minute audit call with me at no cost. Not a refund. More support.

The Advisory Rebuild Guarantee. If The Advisory deliverables (LinkedIn, resume, outreach drafts) don't sound like you or don't read at the level you're targeting, I rebuild them at no cost.

The Founder Promise. Across 8,000+ profiles I've reviewed and a global recruitment startup I built, I have not yet met a Head of or Director level professional in AU or NZ corporate whose signal couldn't be fixed in 30 days. The capability is always there. The signal is the work.

Start here

When you're ready to find out what your signal is doing right now, start with The Positioning Report.

Ten minutes. $0. You'll get a score out of 100 against the senior-leader standard, a read on every one of the 10 LinkedIn sections, and the three highest-leverage fixes specific to your profile. Most senior leaders score under 40% the first time. That's normal. The point is to show you exactly where the signal is leaking.

If after the Report you want to walk through it together and map your 30-day plan, the Positioning Call is 30 minutes, live with me, $0.

When you're ready to move, you'll know exactly where to start.

Stop Applying. Get Approached.

Be the senior leader who gets approached, not the one who applies.