Stop Applying. Get Approached.
Approached is a positioning and opportunity creation system for Head of and Director level professionals. We help senior leaders create the conversations that decide their next role before any brief is written.
Built for Australia, New Zealand, the United Kingdom, the United States, Canada, Singapore, and Japan.
Why the market goes quiet at senior level
Most Head of and Director level professionals never learn to job search. They don't need to.
They get headhunted. Tapped on the shoulder. Recommended before roles are advertised. The market reads them clearly and the calls come. Until redundancy, restructure, or a contract ending changes everything.
Suddenly the market that always read them clearly goes quiet. Applications go nowhere. Recruiters view the profile and move on. Roles that should be obvious matches produce silence. And for the first time in a decade, they're sitting with a question they've never had to ask before.
Why is nobody calling?
The answer is almost never capability. It is almost always signal.
The three doors
There are three doors into a senior role. Most people only know two.
The Front Door. Seek. LinkedIn Jobs. Every job board. An ATS that filters you before a human reads your name. EasyApply turning every advertised role into a queue of 300+ hopefuls. Built for volume. Not for you.
The Back Door. The golf course. The university connection. The person who calls someone they trust and says "who do you know who'd be great in this?" Brilliant when it works. Closes behind you after redundancy, restructure, or a contract ending.
The Window. The conversation between two decision-makers that happens before the role is advertised. The shortlist is already forming there. The names that surface in that conversation are the ones that get the call.
Approached is built for The Window.
The single insight
Your problem isn't capability. It's signal.
Capability is what you've spent a decade building. Signal is what the market reads in six seconds.
Hiring leaders don't read profiles. They scan them. In the first six seconds they're making a fast judgement about three things.
Is this person at the right level.
Have they delivered at this scope before.
Would I stake my reputation on recommending them.
If any of those signals are unclear, you're filtered out before your capability is ever considered.
At Head of and Director level, most hiring decisions begin before a role is advertised. A hiring leader thinks of three names and calls one. That person was already the obvious candidate. Already visible, already credible, already easy to recommend.
Most senior leaders at this level have never had to manufacture that visibility before, because the market always found them.
Fixing the signal is not about bragging or self-promotion. It is about making sure the market can read what you already are.
About the founder
I'm Cheraine. I founded Approached after I built a global recruitment startup that connected 8,000+ senior professionals with employers across 119 countries. I've worked in agency and in-house. I've built shortlists under pressure and sat in the room where the decisions get made, where signal clarity determined who progressed and who didn't.
I also know what it feels like to be on the wrong side of it. I was made redundant from my role in recruitment. Then I closed my own startup and made myself redundant again. The 3am thoughts about money, timelines, and what comes next are not abstract to me.
That's why I built Approached. Not because career positioning is a useful service. Because I know exactly what it feels like to have a decade of performance behind you and no idea why the market is not calling. And I know exactly what the market needs to see before it will.
MBA (Executive). Graduate Certificate in Career Education and Development. Degrees in Business and Education. Former recruiter. 8,000+ profiles reviewed across 119 countries.
None of the degrees taught me how the decisions actually get made. The 8,000 profiles and the redundancy did.
About the team
Approached is delivered by a growing, trained team of Consultants across the markets we serve. Each Consultant is trained in the Approached methodology, holds senior commercial or recruitment experience, and works under Approached's quality controls and confidentiality standards.
This is what makes Get Approached deliverable in five business days across multiple time zones without compromising the work.
You may work directly with me or with one of the Approached Consultants, depending on availability and regional fit. Your engagement is with Approached, the methodology is the same, and the standard is consistent across every delivery.
What Approached does
The Approached Method. Four moves.
Position. Decide what you're known for. One sentence specific enough that the right people can repeat it back to you accurately. Your executive narrative tied into a coherent story for the role you want next.
Signal. Make the position visible. LinkedIn rebuilt so it reads your level, scope, and impact in six seconds. Resume rebuilt to match. Banner and photo treatment. Cover letter with AI prompts.
Target. Build the list. 20 organisations. 80 named decision-makers. Each one with role, reporting line, and the angle to approach them. This is the Decision-Maker Map. The headline value of Approached. Harder to replicate than any LinkedIn rewrite. The Window opened, target by target.
Relationships. Peer-level outreach drafted in your voice for each of the 80 contacts. Follow-up sequences. Response templates. A 30-day outreach calendar. The pathway into the conversations that decide senior roles before any brief is written.
Plus 12 months of Membership. Monthly group call. Quarterly positioning refresh. A senior leader community. One to two Member events per year.
Delivered in 5 business days from the Positioning Assessment. 5,000 in your local currency.
What changes when the signal is right
"I spent three months applying, trying AI platforms and other resume writers, and got nowhere. Within 24 hours of working with Approached I had my first interview. Even after 15 years in a single company, I now look professional and have my strengths highlighted."
Stephen P. IT Professional, Melbourne. Interview 24 hours later. Hired.
"Approached took the time to truly understand my career journey, strengths, and future goals and translated that into a resume and LinkedIn profile that genuinely reflects who I am. Despite a competitive market I had multiple offers and landed a Director role."
Preeti R. MAHRI. Head of Operations, Brisbane. Multiple offers. Landed Director role.
"Within a week of Approached's version going out I had two interviews. One converted to an offer. Just over two months later I started a new role."
Annie G. FCIPD MBA. HR Director, London. Hired.
"Wow, your new profile looks amazing." (24 hours after his rebuilt profile went live, connections were reaching out unprompted.)
Cliff H. MBA. Operational Transformation Director, Melbourne.
Who Approached is for
Approached works with Head of and Director level professionals (or local equivalent) who have at least 10 years of experience at senior management level. We work across Big 4, Banking, Finance, Consulting, Energy, Tech, Legal, and adjacent corporate sectors. Most clients are Heads or Directors in HR, Operations, Technology, Policy, Strategy, or Finance.
We currently serve Australia, New Zealand, the United Kingdom, the United States, Canada, Singapore, and Japan.
If you're targeting senior roles in any of these markets, you have a decade or more of performance behind you, and you're applying without traction, this is built for you.
This isn't for you if you're early-career, mid-career, a career changer, or a general jobseeker. The Approached Method assumes the capability is already there. The work is the signal that surfaces it.
You can't lose on this
The Get Approached Guarantee. Within 90 days of your rebuilt profile being published live and your outreach campaign sent, you'll have at least three inbound conversations from senior decision-makers in your target sectors. If you don't, Approached rebuilds your positioning and runs a second outreach campaign at no additional cost. Conditional on proof of implementation and outreach.
The Founder Promise. Across thousands of profiles I've reviewed and a global recruitment startup I built, I have not yet met a Head of or Director level professional whose positioning couldn't be fixed. The capability is always there. The system that puts you in the conversation is the work.
Full Guarantee detail at approached.au/guarantee.
Start here
Three steps. One pathway.
1. The Positioning Report. $0. Around 10 minutes. The diagnostic that shows you exactly where your signal is breaking. You'll get a score out of 100 against the senior-leader standard, a read on every one of the 10 LinkedIn sections, and the three highest-leverage fixes specific to your profile. Most senior leaders score under 40% the first time. That's normal. The point is to show you where the signal is leaking.
2. The Application. Short form. Tells us what you're targeting, where you're based, and whether Get Approached is the right fit. If aligned, you book the Positioning Assessment.
3. The Positioning Assessment. $0. 1 hour with your assigned Approached Consultant. A structured working session that confirms fit and locks in the work. Not free coaching. A working session that captures everything we need to build your rebuild.
Then your full Get Approached documents are delivered in 5 business days.
Stop Applying. Get Approached.
Be the senior leader who gets approached, not the one who applies.
Get your Positioning Report → $0. Around 10 minutes.