Get Approached is for you if any of these are happening right now.

• A role you'd be perfect for went to someone you don't think is better than you.
• Recruiters tell you "great experience, keep applying" and stop replying.
• A redundancy, restructure, or contract end put you in the market for the first time in a decade.
• Your LinkedIn views and inbox have gone quiet over the last six months.
• You're refreshing Seek on a Sunday morning and doing maths that didn't used to be in your week.
• ATS filters are screening your CV out before a human ever reads it. EasyApply has turned every advertised role into a queue of 300+ hopefuls.

At Head of and Director level, the role you want is already being filled.

A hiring manager thinks of three names. Calls one. That person was already the obvious choice before the role existed. Before the brief was written. Before anyone opened Seek.

If your name isn't coming up in those conversations, it's not because you're underqualified. It's because the market can't read you clearly enough to put you in the room.

There are three doors into a senior role. Most people only know two.

The Front Door. Seek. LinkedIn Jobs. Every job board you've refreshed. An ATS that filters you before a human reads your name. EasyApply turning every role into a queue of 300+ hopefuls. Built for volume. Not for you.

The Back Door. The golf course. The university connection. The person who calls someone they trust and says "who do you know who'd be great in this?" Brilliant when it works. But the Back Door closes behind you after redundancy, restructure, or a contract ending.

The Window. The conversation between two decision-makers that happens before the role is advertised. The shortlist is already forming there. The names that surface in that conversation are the ones that get the call.

Get Approached is built for The Window. The Decision-Maker Map identifies the 20 organisations and 80 named decision-makers worth your attention. The methodology positions you so when they hear your name, they want to talk.

The reason applying harder feels productive is the reason it isn't working.

Applying is movement. It feels like progress. You hit Submit and you tell yourself you did the work.

But every application you submit through the Front Door reinforces the Front Door as your only option. It eats the five hours a week that could be building your pathway into The Window. It tells your brain to wait for permission instead of going to where the conversations are.

Three to four months of applying harder costs you.

60,000 AUD in lost income (median Director salary, three months of silence).

40 to 60 application hours that produced no senior conversations.

Confidence, the asset hiring leaders can sense and the one hardest to rebuild.

The professionals who get out of this loop fastest stop applying and start creating the conversations that lead to the right roles.

That's Get Approached.

You've already tried the obvious moves.

You've updated your resume. You've rewritten your LinkedIn. You've asked recruiters for feedback and been told you have great experience and to keep applying.

None of that opened The Window.

The problem isn't the wording on your resume. It's that you're still trying to interrupt the hiring process from the outside. The system that actually decides senior roles doesn't read your CV before it shortlists you. It hears your name in a conversation between two decision-makers and decides whether to put you in the room.

Get Approached gets you into those conversations.

The four pillars of Get Approached.

Position. Signal. Target. Relationships.

The four-move method that puts you in the conversations that decide your next role.

Position.

Your positioning statement built with you in the 1-hour Positioning Assessment. One sentence specific enough that the right people can repeat it back accurately. Your executive narrative that ties your career arc into a coherent story for the role you want next.

You walk out knowing exactly what you stand for at your target band, in language the market understands.

Signal.

Your LinkedIn fully rebuilt. Headline, About, Experience, Featured. Resume rebuilt and aligned. Cover letter with AI prompts so you can customise it for any role in five minutes. Three banner design options delivered as LinkedIn-ready files. Photo treatment to LinkedIn-ready standard.

The visible work that makes you credible the moment a senior hiring leader checks your profile. Your level, scope, and impact in six seconds.

Target.

20 organisations researched against your values, your target compensation, and the opportunities most likely to suit you. 80 named decision-makers across those organisations. Each one with role, reporting line, and the angle to approach them.

This is the Decision-Maker Map. The headline value of Get Approached. Harder to replicate than any LinkedIn rewrite. The Window opened, target by target.

Relationships.

Senior conversation drafts written in your voice for each of the 80 named decision-makers. Follow-up sequences for when conversations open. Response templates for when they land. A 30-day outreach calendar showing exactly when to send what.

The pathway into the conversations that decide senior roles before any brief is written.

I've been the one making the shortlist.

I'm Cheraine, founder of Approached.

I built a global recruitment startup that connected 8,000+ senior professionals with employers across 119 countries. I've been the one making the shortlist. I know which profiles got the call and which got skipped, and why.

I also know what it feels like to be on the wrong side of it.

I was made redundant from my role in recruitment. I closed my own startup and made myself redundant again. The 3am money maths is not abstract to me.

That's why I built Get Approached. Not because positioning is a useful service. Because I know what it feels like to have a decade of performance behind you and no idea why the market isn't calling. And I know exactly how the market decides who it calls.

I work exclusively with Head of and Director level professionals in corporate organisations who have never had to job search before.

MBA (Exec). GradCertCarEd&Dev. Former recruiter. 8,000+ profiles reviewed. 119 countries.

What 60 days from now looks like.

You open LinkedIn on a Wednesday morning and there's a message in your inbox from someone whose name you respect. They've been thinking about a role. They want to talk.

You're in a coffee meeting with a senior leader who didn't know you a month ago. They're describing what they need. You're describing what you'd do. By the end of the conversation neither of you has used the word "application" once.

You're at the dinner party and someone asks what you're up to. You have a clean, specific answer about what you're known for. It lands. Nobody asks a follow-up question you can't answer.

You don't refresh Seek on Sunday morning anymore. You don't need to. The school fees stop being a maths problem. The people you provide for stop noticing anything had changed.

That's the difference being in the conversation makes.

Not just "I got a job." But "the market knows how to find me."

Get Approached. 5,000 AUD.

One offer. One price. Delivered in 5 business days. Backed by the Get Approached Guarantee. Includes 12 months of Membership.

What's included.

The Position pillar. Your positioning statement and executive narrative built in the Positioning Assessment.

The Signal pillar. LinkedIn fully rebuilt, resume rebuilt and aligned, cover letter with AI customisation prompts, three finished banner designs, photo treatment to LinkedIn standard.

The Target pillar. The Decision-Maker Map. 20 organisations researched, 80 named decision-makers identified, opportunity mapping calibrated to your values and target comp.

The Relationships pillar. Outreach drafted in your voice for each of the 80 contacts. Follow-up sequences. Response templates. 30-day outreach calendar.

12 months of Membership. Monthly group call with me. Quarterly positioning refresh review. Senior leader community of Members at Head of and Director level. One to two Member events per year.

The Get Approached Guarantee.

Delivered in 5 business days as a shared Google Doc on the Approached drive.

5,000 AUD. Pay in full. Most popular. Locks immediate kickoff.

Or payment plan. Two months at 3,000 AUD per month. Total 6,000.

Or extended payment plan. Three months at 2,000 AUD per month. Total 6,000.

You can't lose on this.

The Get Approached Guarantee.

Within 90 days of your rebuilt profile going live and your outreach campaign sent, you'll have at least three inbound conversations from senior decision-makers in your target sectors.

If you don't, I rebuild your positioning at no additional cost AND run a second outreach campaign at no additional cost.

Conditional on the buyer providing proof of implementation and outreach. Screenshots of the rebuilt profile live. Evidence of the outreach campaign sent. Documentation of inbound conversations to date.

No refunds. Get Approached is outcome-guaranteed through additional work, not money back. This protects the integrity of the work for the buyers who implement and reach out.

The Founder Promise.

Across 8,000+ profiles I've reviewed and a global recruitment startup I built, I have not yet met a Head of or Director level professional in corporate whose positioning couldn't be fixed. The capability is always there. The system that puts you in the conversation is the work.

The fears I hear most often.

"What if my employer sees this and thinks I'm leaving?"

A rebuilt profile looks like a senior professional taking their visibility seriously. It does not look like "I'm leaving on Friday." Done right, it improves how your current employer sees you too.

"I don't want to seem desperate or spam my network."

Get Approached is the opposite of spray and pray. 20 organisations, 80 named decision-makers, peer-level outreach to people who'd be glad to hear from you. Less volume, higher quality, your voice throughout.

"I'm worried the rewrite will sound like a marketing pitch, not me."

Your voice is captured during the 1-hour Positioning Assessment using your actual writing samples. The Get Approached Guarantee covers the voice question. If the draft doesn't sound like you, it gets rebuilt at no cost.

"What if I do all this and nothing happens?"

The Get Approached Guarantee covers this. Three inbound conversations from senior decision-makers within 90 days, or the rebuild plus a second outreach campaign at no additional cost. Conditional on you providing proof of implementation and outreach.

"I've been at the same company so long I don't know if I can compete."

This is exactly the profile Get Approached is built for. The decade of performance is the asset. The positioning is the work.

This is for you if...

You're Head of or Director level in Australian or NZ corporate. You have ten or more years of delivering results at your level. You want to be in the conversations that decide senior roles before any role hits the market. You're willing to implement the rewrites under your own login and send the outreach campaign yourself.

This isn't for you if...

You're early-career, a career changer, or based outside Australia or New Zealand. You want someone to log into your LinkedIn and do the outreach for you. You want a coaching engagement rather than a productised system.

Practical questions, answered.

How much time does this take from me? The Positioning Assessment is 1 hour. You'll receive your deliverables in 5 business days. Implementation is on your timeline. Most clients spend 5 focused hours in week one updating their LinkedIn and 2 to 3 hours a week over the following four weeks sending outreach.

Do I need to be actively looking right now? No. The strongest time to fix your positioning is before you need it to be working. Most clients start months ahead of when they expect to move.

Can I do this if I'm currently employed? Yes. Most clients are currently employed. The rebuild looks like a senior professional taking their visibility seriously, not like "I'm leaving on Friday." Your current employer benefits from a stronger signal too.

How quickly can I start? Once you've completed the free Positioning Report and Application, the Positioning Assessment can usually be booked within a week. Payment unlocks immediate kickoff and 5-day delivery.

What if I'm in regional Australia, not Sydney or Melbourne? Everything is remote-first. The Window doesn't depend on geography. Some of my strongest outcomes have been with clients in regional WA, regional QLD, and across NZ.

What if my LinkedIn already has good engagement? Engagement and signal are different things. Engagement is who's looking. Signal is whether they read you as the right level. Most senior leaders with strong engagement still fail the six-second test for hiring leaders.

How is this different from a resume writer or LinkedIn coach? Resume writers rewrite the resume. LinkedIn coaches rewrite the profile. Neither builds the Decision-Maker Map or the pathway into the conversations that decide senior roles. Get Approached rebuilds Position, Signal, Target, and Relationships together so the four pillars are aligned and you get into the conversations.

What happens after the 12-month Membership ends? You keep the deliverables. You can continue the methodology on your own. If you want to renew Membership, that's offered at the Member rate.

Can I pay in instalments? Yes. Pay in full at 5,000 AUD. Or two months at 3,000 each (6,000 total). Or three months at 2,000 each (6,000 total).