Approached

The Playbook

1,000 AUD

Hand you the IP. You run it solo

Six modules. The templates. The 30-day plan. Five focused hours a week. No video calls.

For Head of and Director level professionals who want the IP and have the discipline to run it themselves.

Get The Playbook → 1,000 AUD

Founding-member pricing. Rises to 1,500 AUD after the first 100 buyers.

Why 1,000 AUD?

Because I want senior leaders to use it before recommending it. After 100 buyers the price will increase to what the IP is actually worth.

The Playbook is the same system I use 1:1 with Advisory clients and live with Program clients, packaged so you can run it yourself in 30 days.

You might be here because

You're self-disciplined and you'd rather run a proven system at the lowest price point than pay for accountability or done-for-you work.
You've done The Positioning Report and Positioning Call, you know what needs to change, and you want the IP to fix it yourself.
You've been through one or more job searches before but they were front-door applications, not Window-style positioning. You want a system that works at this level.
You want to start moving now, on your own time, without waiting for a weekly call or quarterly intake.

If any of that sounds familiar, you're in the right place.

What's included

Six core modules walking through the four moves. Position, Signal, Target, Relationships. The same four moves I run with Advisory clients, taught so you can execute them yourself.

The LinkedIn Rebuild Pack with section-by-section ideal states. Shows you what good looks like at your level for every LinkedIn section.

The Resume Rebuild Worksheet. Aligns your resume to the rebuilt LinkedIn so they don't contradict.

The 20/80 Target Organisation Tracker. Locks in the right 20 companies and 80 decision-makers, with the intelligence you need to approach each one.

The Outreach Script Library and Conversation Prep Cards. The exact wording for peer-level outreach and the prep cards for the first conversations.

The Weekly Momentum Tracker. Keeps the 30-day work on track so you don't fall back into the applying loop.

The 30-Day Conversation Guarantee. Do the work. If you don't have at least 10 senior conversations underway with target decision-makers by Day 30, you've earned a 30-minute audit call with me at no cost.

How it works

Instant access. Once you buy, you get access to the full Playbook, all templates, and the 30-day plan immediately. No waiting for cohort start dates.

Week 1. Position. The first move. Decide what you're known for. One sentence specific enough that the right people can repeat it back to you accurately.

Week 2. Signal. The LinkedIn rebuild. Resume rebuilt to match. Reads your level, scope, and impact in six seconds.

Week 3. Target. Build the list. 20 organisations. 80 named decision-makers. One-page intelligence on each.

Week 4. Relationships. Peer-level outreach starts. Real conversations. In-person where you can.

Day 30. The Conversation Guarantee kicks in. If 10 senior conversations aren't underway with target decision-makers, you've earned a 30-minute audit call with me at no cost. Not a refund. More support.

Beyond Day 30. You keep lifetime access to The Playbook, the templates, and any future updates to the IP.

The proof

"Wow, your new profile looks amazing." "Noticed your LinkedIn profile, the update looks fantastic."

24 hours after his new profile went live he had connections reaching out unprompted.

Clifford H. Operations Transformation Director, Melbourne.

"Cheraine took the time to truly understand my career journey, strengths, and future goals and translated that into a resume and LinkedIn profile that genuinely reflects who I am. Despite a competitive market I had multiple offers and landed a Director role."

Preeti R, MAHRI. Head of Operations, Brisbane. Multiple offers. Landed Director role.

"I was quite precious about my profile and resume. I didn't think there was anything wrong with it. Within a week of Cheraine's version going out I had two interviews. One converted to an offer. Just over two months later I started a new role."

Annie G, FCIPD MBA. HR Director, London. Multiple interviews 1 week later. Landed dream job.

"I spent three months applying, trying AI platforms and other resume writers, and got nowhere. Within 24 hours of working with Cheraine I had my first interview. Even after 15 years in a single company, I now look professional and have my strengths highlighted."

Stephen P. IT Professional, Melbourne. Interview 24 hours later. Landed dream job.

All clients above worked with me. The Playbook teaches the same system in a self-paced format.

Who it's for

You're Head of or Director level in Australian or NZ corporate. You're on 200K-400K+ AUD. You have ten or more years of delivering results at your level. You want the IP and you have the discipline to run it yourself.

This isn't for you if you want me to do the operator work for you (that's The Advisory). It also isn't for you if you want weekly expert eyes on your work and a community of peers running the same work (that's The Program). It isn't for you if you're early-career, a career changer, or based outside Australia or New Zealand.

About me

I'm Cheraine. Former recruiter who built a global recruitment startup. 8,000+ profiles reviewed across 119 countries. MBA (Exec). GradCertCarEd&Dev.

I've sat in the room where the calls get made, where hiring leaders think of three names and call one. I've also been made redundant twice. The 3am thoughts are not abstract to me.

I built Approached because I know what it feels like to have a decade of performance behind you and no idea why the market has gone quiet. And I know exactly what the market needs to see before the calls start coming again.

You can't lose on this

The Approached 30-Day Conversation Guarantee. Do the work. Show up to the 30-day plan. If you don't have at least 10 senior conversations underway with target decision-makers by Day 30, you've earned a 30-minute audit call with me at no cost. Not a refund. More support.

The Founder Promise. Across 8,000+ profiles I've reviewed and a global recruitment startup I built, I have not yet met a Head of or Director level professional in AU or NZ corporate whose signal couldn't be fixed in 30 days. The capability is always there. The signal is the work.

Availability

Instant access. You start the moment you buy.

Founding-member pricing of 1,000 AUD is locked for the first 100 buyers. After that, the price rises to 1,500 AUD. The IP doesn't change; the price reflects the volume of senior leaders running it.

Stop Applying. Get Approached.