The Early Approach
The Early Approach. The weekly newsletter for Heads of, Directors, and C-suite professionals who would rather be approached than apply. Every Thursday, one essay on senior career positioning. Built on the four-move methodology used inside Get Approached (Position, Signal, Target, Relationships) and the Career Practice that keeps your positioning sharp before you need it. Each issue: one signal explained, one profile breakdown, one fix you can apply this week. When the next move comes, you will know exactly where to start. Stop Applying. Get Approached.
Relationships (the compound that produces the calls)
A note before we start. Approached is now at approached.co. If you're not sure you're on the new list, subscribe at approached.co/subscribe to make sure next week's letter lands in your inbox. Same weekly letter. New home.
Relationships.
Three weeks ago we went inside Position. Two weeks ago, Si...
by Cheraine Escott —
Aug 14, 2026
advocate relationships
career practice
decision-maker relationships
executive networking
executive networking alternative
get approached
peer relationships
reciprocity at senior level
relationships
senior career strategy
senior leader relationships
the four pillars
Target (why a wishlist doesn't work)
Yesterday I sent you an email letting you know that my newsletter is moving over to approached.co. If you haven't popped over and signed up yet, please do, so otherwise you will only receive one or two more emails from me (and I'd hate to see you go). Make sure you check your spam folder and conf...
by Cheraine Escott —
Aug 06, 2026
c-suite career filter
director career strategy
executive career filter
executive job search strategy
executive networking filter
executive optionality
executive target
head of function target
layer sector stage
senior executive career strategy
target company list
the approached method
Approached is moving. One click to stay.
Hi there!
Approached is moving from approached.au to approached.co.
The change reflects who is actually reading now: Head of, Director and C-suite leaders across US, UK, AU, NZ, Canada, Singapore and Japan. The .au domain was built for an Australian audience. Approached now serves seven markets, ...
Aug 05, 2026
14 Signal (why posting more is not the answer)
Signal.
Last week we went inside Position. This week we go inside the second move.
Signal is every visible piece of evidence in a decision-maker's field of vision that reinforces your position. Your LinkedIn posts. The comments you leave on other people's posts. Your bio. Your About section. Podc...
by Cheraine Escott —
Jul 30, 2026
c-suite content
director linkedin strategy
executive career strategy
executive content strategy
executive personal brand
executive positioning
executive signal
head of function linkedin
linkedin for executives
senior executive linkedin
silent reader
the approached method
13 Position (the one move the other three depend on)
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by Cheraine Escott —
Jul 23, 2026
c-suite positioning
director career strategy
executive branding
executive career strategy
executive linkedin
executive positioning
get approached
head of career
personal positioning
positioning statement
senior executive strategy
the approached method
12 The full method. Free.
For a while now I have shared versions of this framework in fragments. This week, the whole thing. In one place. Free.
If you are Head of, Director, or C-suite in Australia, NZ, UK, US, Canada, Singapore, or Japan, this is how you stop applying and start being approached.
The Approached Method is...
by Cheraine Escott —
Jul 16, 2026
approached community
career practice
decision-maker map
executive career strategy
executive positioning
getting approached
linkedin positioning
peer-to-peer outreach
senior career positioning
senior leadership
the approached method
11 The conversation you actually want
The senior leaders I speak to most weeks are describing the same thing.
They are content in their current roles. They are not looking. But when they describe the conversation they actually want, it sounds like this:
"I want to hear from the person who is the decision-maker. Someone at CEO, CMO, o...
by Cheraine Escott —
Jul 09, 2026
approached membership
discreet career practice
executive career strategy
peer-to-peer introductions
private senior networks
senior career positioning
senior leadership development
10 The window most senior leaders miss
Most senior leaders I speak to are content in their current role.
Most of them think this means they do not need to think about their next move.
That is the mistake.
When you are content in your current role is the exact window when you should be building the foundation for what comes next. Not b...
by Cheraine Escott —
Jul 02, 2026
approached membership
career practice
executive career strategy
proactive career planning
senior career positioning
senior leadership development
09 Plant the seeds before you need the harvest.
The conversation about your next senior role is happening right now. You aren't in it.
That's not a comment on you. It's a comment on timing. Senior roles are filled in rooms that close long before the role hits the market. By the time the role is advertised, the shortlist is forming. By the time...
by Cheraine Escott —
Jun 25, 2026
approached membership
c-suite professionals
career practice
director-level careers
executive career strategy
hidden job market
network building for senior leaders
proactive career management
senior career positioning
the window framework
08 Visibility is not self-promotion.
Visibility is not self-promotion.
A senior leader I spoke with this week asked how to "do visibility" without sounding like a LinkedIn influencer.
Decades of serious corporate experience behind them. A track record search firms could verify in fifteen minutes. And they were watching peers with th...
by Cheraine Escott —
Jun 18, 2026
approached methodology
founding membership
linkedin for senior leaders
senior career positioning
signal pillar
the early approach
the window
visibility
07 What every senior leader is asking right now
The pattern across this week's senior calls
Four Positioning Calls with senior leaders at Head of and Director level across Australia this week. Different sectors. Different career stages. Different specific concerns. Same underlying question.
How do I make the next transition structural rather ...
by Cheraine Escott —
Jun 11, 2026
approached methodology
australian corporate
career runway
career transition
executive career strategy
head of and director roles
linkedin for senior leaders
position signal target relationships
senior career positioning
senior hiring
the window framework
06 The same three questions
Across the Positioning Calls I run each week with Head of and Director level professionals, three questions come up on almost every single one. Different sectors, different cities, different career chapters. The same three.
This is what they sound like.
"What if my employer sees this and thinks ...
by Cheraine Escott —
Jun 04, 2026
executive-job-search
executive-job-search-australia
executive-linkedin-tips
hidden-job-market
how-to-get-headhunted
linkedin-for-executives
linkedin-headline-for-executives
senior-career-positioning